A survey published today by The UK Department of Health for National Breastfeeding Awareness Week (9 - 15 May) shows that serious misunderstandings may be stopping women, particularly young women, from breastfeeding. (1)
Although the benefits of breastfeeding are well known (2), the UK has one of the lowest breastfeeding rates in Europe. Almost a third of women (29%) in England and Wales (3) never try to breastfeed compared to 2% in Sweden.(4) Younger women in particular are less likely to breastfeed with over 40% of mothers under 24 never trying. (3) The new survey of 1000 women shows:
Myth: Over a third (34%) of women believe that modern infant formula milks are very similar or the same as breast milk
Fact: Infant formula milk does not contain the antibodies, living cells, enzymes or hormones present in breastmilk. Breastmilk is designed for each individual baby and changes over time whereas infant formula milk is designed for every baby.
-- Myth: A fifth (20%) of young women aged 16-24 years believe that breastfeeding will ruin the shape of their breasts/body
-- Fact: Breastfeeding uses up 500 extra calories a day. It helps the womb return back to normal and does not affect the shape of breasts in the long term
-- Myth: Over two thirds (67%) of women believe that the general public find breastfeeding in public unacceptable
-- Fact: Most people (84%)think it's fine for mothers to breastfeed their babies discreetly in public/in front of others (5)
-- Myth: Nearly all (95%) women believe that breastfeeding comes naturally to some and not to others
-- Fact: Breastfeeding is a skill and takes practice. It is important that women feel able to ask for help.
-- Myth: Nearly all women (87%) believe that some women don't produce enough milk to be able to breastfeed.
-- Fact: Virtually all mothers can breastfeed provided they have accurate information and support. (4)
Minister for Public Health, Melanie Johnson, says: "Breastfeeding is a major public health issue. A decision to breastfeed, especially if sustained for the first six months of a baby's life, can make a major contribution to infant health and development as well as benefiting mums.
"Our message is a simple one - if you are an expectant or new mum don't let these myths discourage you from giving breastfeeding a go!"
Give it a Go is the theme of National Breastfeeding Awareness Week this year which focusses on encouraging those with the lowest breastfeeding rates such as the young and those in disadvantaged areas to start breastfeeding. Among events planned are a series of evening presentations at Mothercare stores where health professionals will explain the benefits of breastfeeding and answer questions.
Breastfeeding advocates include film and TV personalities Sadie Frost, Fiona Phillips, Davina McCall and Donna Air who says: "Because Freya is my first child I was extra cautious to give her the best start in life. Breastfeeding was a great way to help her avoid allergies and infections. I am so pleased I made the decision to breastfeed. It has proved tough at times, but is also very rewarding for both myself and Freya."
Davina McCall agrees: "Breastfeeding isn't always easy. Both times I've nearly given up at six weeks but with some encouragement and reassurance I've persevered and I'm glad I did. It's a wonderful experience and I always feel sad about stopping."
Notes to editor
1. The survey was undertaken by NOP World, 15 - 25 April 2004 among 1048 women aged 16+, using telephone methodology. Weighting was applied to the data to bring it in line with national profiles.
2. Breastfeeding makes a difference for the mother
prevents weight loss
helps womb return to normal
reduces risk of pre-menopausal breast and ovarian cancer
Breastfeeding makes a difference for the baby
provides perfect nutrition for the first 6 months
protects against stomach bugs and chest infections
reduces likelihood of becoming obese in later childhood
3. Infant Feeding Survey 2000
4. World Health Organisation website www.who.int/
5. NOP survey conducted between 24-26 January 2003 amongst 990 people.
6. The Government is committed to the promotion of breastfeeding as the best form of nutrition for infants and aims to increase breastfeeding rates by 2 percentage points per annum, with a specific focus on women from disadvantaged groups. In addition, Healthy Start - the planned reform of the Welfare Food Scheme - will offer mothers greater choice and encourage increased initiation and duration of breastfeeding.
7. Case studies and photography of breastfeeding women and celebrity quotes are available on request.
[ENDS]
For Media enquiries only please contact:
Contact
Senior Press Officer
Phone
Senior Press Officer
0207 210 5971
Puja Morjaria (puja@forster.co.uk) or Lotte Jones (lotte@forster.co.uk) at The Forster Company on 020 7403 2230 or out of hours on 078 1807 1922
Although the benefits of breastfeeding are well known (2), the UK has one of the lowest breastfeeding rates in Europe. Almost a third of women (29%) in England and Wales (3) never try to breastfeed compared to 2% in Sweden.(4) Younger women in particular are less likely to breastfeed with over 40% of mothers under 24 never trying. (3) The new survey of 1000 women shows:
Myth: Over a third (34%) of women believe that modern infant formula milks are very similar or the same as breast milk
Fact: Infant formula milk does not contain the antibodies, living cells, enzymes or hormones present in breastmilk. Breastmilk is designed for each individual baby and changes over time whereas infant formula milk is designed for every baby.
-- Myth: A fifth (20%) of young women aged 16-24 years believe that breastfeeding will ruin the shape of their breasts/body
-- Fact: Breastfeeding uses up 500 extra calories a day. It helps the womb return back to normal and does not affect the shape of breasts in the long term
-- Myth: Over two thirds (67%) of women believe that the general public find breastfeeding in public unacceptable
-- Fact: Most people (84%)think it's fine for mothers to breastfeed their babies discreetly in public/in front of others (5)
-- Myth: Nearly all (95%) women believe that breastfeeding comes naturally to some and not to others
-- Fact: Breastfeeding is a skill and takes practice. It is important that women feel able to ask for help.
-- Myth: Nearly all women (87%) believe that some women don't produce enough milk to be able to breastfeed.
-- Fact: Virtually all mothers can breastfeed provided they have accurate information and support. (4)
Minister for Public Health, Melanie Johnson, says: "Breastfeeding is a major public health issue. A decision to breastfeed, especially if sustained for the first six months of a baby's life, can make a major contribution to infant health and development as well as benefiting mums.
"Our message is a simple one - if you are an expectant or new mum don't let these myths discourage you from giving breastfeeding a go!"
Give it a Go is the theme of National Breastfeeding Awareness Week this year which focusses on encouraging those with the lowest breastfeeding rates such as the young and those in disadvantaged areas to start breastfeeding. Among events planned are a series of evening presentations at Mothercare stores where health professionals will explain the benefits of breastfeeding and answer questions.
Breastfeeding advocates include film and TV personalities Sadie Frost, Fiona Phillips, Davina McCall and Donna Air who says: "Because Freya is my first child I was extra cautious to give her the best start in life. Breastfeeding was a great way to help her avoid allergies and infections. I am so pleased I made the decision to breastfeed. It has proved tough at times, but is also very rewarding for both myself and Freya."
Davina McCall agrees: "Breastfeeding isn't always easy. Both times I've nearly given up at six weeks but with some encouragement and reassurance I've persevered and I'm glad I did. It's a wonderful experience and I always feel sad about stopping."
Notes to editor
1. The survey was undertaken by NOP World, 15 - 25 April 2004 among 1048 women aged 16+, using telephone methodology. Weighting was applied to the data to bring it in line with national profiles.
2. Breastfeeding makes a difference for the mother
prevents weight loss
helps womb return to normal
reduces risk of pre-menopausal breast and ovarian cancer
Breastfeeding makes a difference for the baby
provides perfect nutrition for the first 6 months
protects against stomach bugs and chest infections
reduces likelihood of becoming obese in later childhood
3. Infant Feeding Survey 2000
4. World Health Organisation website www.who.int/
5. NOP survey conducted between 24-26 January 2003 amongst 990 people.
6. The Government is committed to the promotion of breastfeeding as the best form of nutrition for infants and aims to increase breastfeeding rates by 2 percentage points per annum, with a specific focus on women from disadvantaged groups. In addition, Healthy Start - the planned reform of the Welfare Food Scheme - will offer mothers greater choice and encourage increased initiation and duration of breastfeeding.
7. Case studies and photography of breastfeeding women and celebrity quotes are available on request.
[ENDS]
For Media enquiries only please contact:
Contact
Senior Press Officer
Phone
Senior Press Officer
0207 210 5971
Puja Morjaria (puja@forster.co.uk) or Lotte Jones (lotte@forster.co.uk) at The Forster Company on 020 7403 2230 or out of hours on 078 1807 1922
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